For those that know me or have met me, I’m an avid wearer of sustainable shoe brand VEJA.

They don’t advertise, they cut out the middle-person therefore, the cotton producers get a fair share of their produce. A while back, Sebastian Kopp was interviewed on a panel how a famous French actor wanted a free pair of shoes from Veja. Sebastian responded, I’d rather give free pairs of shoes to my workers or people who have just left prison! Love it!

I wanted to celebrate the brand by creating a repeat print adorning their V-10 sneakers. From Paris, Berlin to London. I’ve also included accessories and shoe boxes to compliment the customised V-10 trainers entitled the iconic cities collection.